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Hospitality

May 17, 2024

Hospitality. You can find it in many places.

From your favorite restaurant, designer clothes shop, and, of course, in a luxurious hotel, to a holiday apartment. And it gains many shapes. One is the service. How people are treated, the quality and creativity of every piece of furniture in the hotel room, a plate in a restaurant, or even how a simple dresser in a fashion store makes people feel comfortable when experimenting new outfits.

But hospitality is so much more. And it’s not just for leisure and fun.

It's not usually for the best reasons when you have to go to a clinic. It’s a vulnerable moment. So, how can interior design create a better experience in a space that, for the most time, people are trying to run away from?

A patient-centered care is key. Going to a clinic means that people have to leave their homes, most of the time, in an uncomfortable way. And, when arriving, there is a displacement. The body is not well.

Anxiety takes place as patients wait to be examined and wait for results. Family members sometimes have to wait outside the offices, worried about what will happen next. Sometimes it’s just a quick check. But, even then, it’s better to be anywhere else with family and friends.

The design has a huge impact. Physically and mentally. When thinking about a health space, we usually try to make it warm. Easy to bear. To make you forget that you’re there – it's hard, but not impossible.

There are two sides to consider: professional and patient. First and foremost, the design must meet the function, with all of the technical features that a medical office needs. Accessibility and safety are key when designing those kinds of spaces, while also acknowledging the clinic's brand across the building – from the medical office to the waiting room. From there, the shift changes to the patient while waiting. You might be in a medical facility, but why can’t you feel at home?