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Maria Vilhena

TRENDS @en

17/01/2019

Its name is Living Coral and promises to shine in 2019. After the Ultra Violet that marked 2018 as the color of the year and one of the colors of the palette, Pantone revealed the color of this new year, which is born from a deep inspiration in the notorious growth of new technologies and social media in our lives.

 

As usual, Pantone Color Institute’s choice of Color of the Year was taken care of by its consulting division, which always analyzes the color trends in the market before making the final decision. This year, they focused in particular on the branding of some of the most respected brands, referring to the use of Airbnb and Apple choruses in recent months as a sign of color domination.

 

“The team of color experts goes all over the world for new color influences,” said Laurie Pressman, Vice President of the Pantone Color Institute. “This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play styles and socio-economic conditions. The influences can also come from new technologies, materials, textures and effects that impact color, relevant social media platforms and even sporting events that capture world attention.

 

Pantone describes the Living Coral as “an animated orange color with golden tones and that reaffirms life.” He also points out that it’s the color of happiness, optimism, energy and unconcern. Everything we wish for the new year that has just begun.

 

“Color increases and influences the way we experience life,” Pressman said. “As a shadow that affirms life through a dual energizing and nourishing role, Pantone 16-1546 Living Coral reinforces how colors can incorporate our collective experience and reflect what is happening in our global culture at a given time.

 

Add a special touch to your home or your office with the new color of the year and start 2019 truly energized. Inspire yourself in the interior design pictures we have to show you.

 

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